The Four Corners Networking Group exists for the success of business. We support and promote member businesses and provide opportunities for business growth. Because the Four Corners Networking Group is all about business doing business with business, it is the premier way to meet and develop mutually beneficial relationships with other business people. Businesses need a place where they are welcome to share ideas, meet new people and receive support for themselves and their employees. You need a voice, an organization dedicated to representing your interests and keeping in touch with the issues that impact you, like networking, education, support and advocacy. Our members know that the value they receive is greater than the investment they make.
There are many benefits to networking but you have to remember that we are dealing with people. You have to keep that in mind. Going out with a “what can I get?” attitude is going to sink your efforts before you begin. But, of course you need to know what return you are going to get before you invest, so here is what you can expect:
Do not overlook the simple benefit of having friends in the business with no strings attached. We need to know someone has our back, that we have people who are there for us. It can be lonely when you work alone, with only a monitor light to keep you company.
Having someone who understands is extremely valuable on a psychological and emotional level. Your friends can chat to keep you motivated and cheery, are a sounding board for ideas, or will listen to you moan when you need it.
If you are not getting enough opportunities, then you need to build your network. Opportunities like joint ventures, client leads, partnerships, speaking and writing gigs, businesses or assets bought and sold … you name it.
All the best opportunities are shared person to person in back channels. Everything from prime domain sales through to employment opportunities. If two people are equally qualified then it goes to who you know, like and trust. A lot of the time even when the person you like is less qualified. Getting passed over for plum gigs? This is why.
We rely on our networks to advise us and keep us on track, and we give back to our networks in return. Give a lot and you have credit in the bank when you need to make a withdrawal. The better your network the more knowledge you can tap into.
Someone once told said the definition of a friend is someone who will help you move house with no notice and no expectation of payment. I’m not sure about that but I think mutual help is definitely part of the definition, and one of the ways you can benefit from networking. Not the house thing, the helping part.
You become who you associate with. This works in the negative, as any parent will have thought about while considering who their kids friends are or will be. It also works in the positive, if you surround yourself with the right people then the attitudes, habits, world view, and associations will rub off.
Modeling successful people is a proven way to improve your own performance, what better than to be able to model people up close and personal?The tribe you select will have a profound impact on your work and life, so choose well.